Your customers may complain about your website doesn’t look good. Your customers may tell you that they’re finding some functions on your website are too difficult to use. Your customers in some point may even let you know that they want some features to exist on your website, but in reality the features aren’t available for them. This is all about User Experience (UX).
What is UX in web design?
The first aspect you should know about User Experience is that UX is never a process that ends. It is a continuous process that your teams would eventually build a workflow around it for optimization purpose. An example is that you want the experience of your user be as good as possible and as smooth as possible when they are browsing on your site. The simplest case is when they are reading articles on your blog. The more complicated case is when you have a site that actually sells items to people. This may include having the checkout process, shopping cart, payment, purchase confirmation, and all other necessary sections.
The second thing you must know is that UX is not the same thing as simply User Interface (UI). For example, it may be simple for you to find a specific item on an eCommerce site that has great UI. But when you have decided and go through the checkout process to buy the item, suddenly one of the mini steps has broken. That’s a poor UX to the customer.
From a broader perspective, UX is every user’s interactive with your business, brand, app, or website. At the same time, UX is basically the overall experience that influences not only website design, but also product development, online marketing, and more.
What about putting SEO and your customers together?
But there is also the perspective from search engine optimization (SEO). How Google sees your site is very important, as this great affects how many visitors you may get from people searching through Google. Especially when these days many users rely on their mobile phones, you must get your website’s mobile SEO done right.
What about how your customers feel. Surely, UX has to fulfill your customers’ requirements and many times it would go beyond that.
In short, the on-site optimization part of SEO must be carefully implemented, and it should take into consideration of your users’ experience when they use your site. To go further, implement your SEO and make sure it also works pretty well on mobile devices or mobile browsers.