With Instagram Stories, not only companies have another option in Instagram marketing. Also, Influencer Marketing receives more options through Instagram stories. The format may be similar on Instagram and Snapchat. However, features such as tags and links make Instagram stories much more attractive to influencer marketing.
Snapchat Suspended? Influencer Marketing with Instagram Stories
Instagram is more accessible to businesses than Snapchat. Be it the Instagram company profiles, the associated Instagram statistics and now also Instagram stories.
The same goes for influencer marketing on Instagram. With Instagram Stories, companies and, of course, influencers have more options for communicating. This should not diminish the appeal and potential of Snapchat Stories. But the better a company can be integrated into the content of influencers, the more often the channel will be used for cooperation.
Shortly after the introduction, the effects of Instagram stories on influencer marketing were noticeable. Once on Instagram, there are significantly more influencers than Snapchat, and secondly, two content formats can be recorded on Instagram. Regular content in the Instagram feed and Instagram stories both, which you can buy Instagram likes for.
Easily Tag Companies in Instagram Stories
The attractiveness of Instagram stories has been further enhanced by tags and links. Instagram influencers can tag company profiles in their stories and thus make targeted attention to followers on the account. On Snapchat the hint can be set manually. It can also be the snap code uploaded by a company. The connection to the corporate account is not that comfortable.
In addition to the markings of company profiles in the description text Instagram content, the influencer marketing is now another option. We already see this development very often, and in the future, there will be more and more collaborations on Instagram, which also contain markings in Instagram stories.
It’s Always About the Link
The communication of company profiles is the one thing. For companies, the distribution of links in influencer campaigns is often in the foreground. Be it links to campaign pages, landing pages, or links to app stores. In comparison to Snapchat stories, Instagram stories are also an advantage here.
Instead of sending followers via Call-to-Action into their own Instagram Bio, influencers can communicate links from collaborations in their stories. Of course, this is more attractive to companies than a mere mention of a URL. That’s how it works in Snapchat Stories. Users need to remember the URL or take a screenshot. Then they open the search engine they trust and look for the content. This is a click in Instagram Stories.
In Snapchat Stories I don’t miss any links. But in influencer marketing campaigns, links often play an important role. For this, Instagram is the more attractive channel from the perspective of companies.
Since the introduction of Instagram Stories, bloggers and influencers discuss the future of Snapchat stories. There’s still a lot of potential for our own communication, and we’ll still hear a lot from Snapchat. The same applies to Snapchat Takeover, which is purely content-driven. When it comes to corporate campaigns, there will be more and more requests for Instagram stories. In general, it will be a supplement to published content in the Instagram feed. Companies should recognize and use the opportunities of Instagram stories in influencer marketing. In return, influencers should clearly communicate the additional services and clarify companies.