Your brand can’t succeed if your business doesn’t have customers, and to be a successful brand customer loyalty is a must. Through social media, your customers get the opportunity to know to see where your customers are and also provides the opportunity to see what are the talks in the market about your brand. This is the reason why the key is social media.
Slowly only keeping your audience engaged with contents are disappearing. Now, interactions are taking the position to keep your audience engaged, and if you are a human. Supporting the old customers and building new customers for a successful brand now depends on social media and how you participate in them.
You should always remember when you register in a social media; there’s a profile only where you are allowed to put links, for better success you Branded short links. Whenever your customers will see your post and like it, they might want to visit your website, so don’t miss the opportunity to drive more traffics to your website.
Following are the strategies to deal with social media engagement to build customers base who will be lasting as well as loyal.
With the likes and retweets, these days another factor is important, and that is messages with personality. You can interact with your audience with quoted tweets and replies mixing them with emojis, humor, etc. and this, in turn, helps your customer to connect and engage to your brand. The survey found that 72% of people want a reply within one hour if they have complained about anything.
Humanizing effects are mainly taking place on Instagram recently compared to other social media platforms. When a post is made, then commenting on it shows loyalty. The comments should contain more than emoji or one word. A lot of thoughts should be put on the comments, and it should be praising the customer for sharing, humorous response or feedback. When your brand name Is mentioned in an Instagram post, you will know it through direct message. You need to reply to them to show that you are paying attention.
Engagement is one thing that should be included in your Facebook strategy, and in the near future, it is going to take the first position. Now, though Facebook LIVE still hold the top performing contents. Still the more you engage with your customers, the better. You can ask your audiences to comment or send questions, and you reply to them when you are LIVE> Facebook bots are on trend these days.