Digital marketing is evolving to be very complex. Therefore, it is increasingly common to distribute some tasks to agencies. If this is your situation, read on.
The moment you are certain that its necessary to hire a marketing agency, the following step is how to choose the most appropriate one. Questions to ask:
What Processes do you use to Work with your Customers?
With this question, you must cover two very important aspects of the work of an agency.
Firstly, how the agency connects to its clients, this includes how they collect information, how they treat that information, what inputs they need, who they need to be in contact with. That is, all feature of the agency-customer relationship should be clear.
Furthermore, it is important to clarify the agency’s approach to the digital marketing game plan in general. Maybe it is an agency that gives priority to social networks or video generation. The important thing is that you know how the agency deals with the different marketing areas and how this relates to your needs.
This point will be fundamental to define how the agency will help you to fulfill your objectives.
What Technology do you use to Work Digital Marketing?
This section includes both the software or technology used to perform marketing actions. This goes from the platform they use to program messages for social networks, to the CRM they use to track their potential customers.
Likewise, all the tools for measuring results for the different aspects of the digital marketing game plans are included in this point.
With this question, except you are clear that you need the use of a specific technology, the important thing will be to try to know more details regarding the work processes of the agency. In addition, knowing the tools you use will give you the opportunity to consult with an expert if they are appropriate for you in case you have doubts with any of them.
How will the Report of the Results Obtained be?
Remember to be unambiguous about your focus: you are hiring this agency to help you achieve your business objectives. Anything that they can propose to you must be related to this.
Therefore, it’s important that you consider the following points:
- Find a firm that understands your goals and is able to define relevant KPIs to achieve them.
- Be certain that the company has a clear and defined process for communicating with its clients. For example, reports from time to time, etc. be certain that these reports are relevant information for you and for the success of your objectives.
- Do not believe in a firm that doesn’t propose to review marketing actions in periods of a maximum of three months. Because the digital world is very changing, what works today, tomorrow may not work. While all the information collected from your users, potential customers, etc. will serve to provide feedback and enrich future campaigns and actions.
Whatever your digital needs are, be certain to find a firm that best suits your needs especially when it has to do with social media and social media companies.