Digital marketing can be a little tricky for medical experts. It’s the health of the customers that are at risk; they need to build their trust and give them the assurance that you are authentic and know what’s right for them. Medical practitioners need to go the extra mile because patients would often trust more in doctors that are famous and are known for their skills. Maybe you’re advertising only to expand the visibility of your clinic or to inform people of the facts about your expertise and eliminate the myths and lies. Whatever it is you’re advertising about your field, it’s important that you know what you should place in your ads to hook them into visiting your page. Here are a few tricks and tips that might work for you:
- Search Yourself
Search for keywords or your name through search engines, this way you’ll know what patients see when they search for you or about your field. If you don’t like what you see, then it’s better if you have an SEO for medical practices at Online Marketing For Doctors that might help you change or enhance what comes up in search engines.
- Social Media
Engage with social media interaction. You can create your account on social media, but you can also create a professional account where you can interact with potential customers or where they can know more about you. People are often curious about famous people; if you have more followers on social media, you can post a link of your page or website; this way you can gain more audience for your page.
Statistics show that there are more or less 5 million videos played and watched on YouTube every day. You can engage in posting videos or putting up a vlog about your work, your daily life, or anything related to you or your field of expertise. You can have a medical marketing podcast from Online Marketing for Doctors, which can reach more patients even offline through downloading. They can share these with their friends and relatives even without the use of the internet.
You should always make sure that your listings are verified. If you have listings in search engines and social media platforms, you should have them verified. Verifying only one of them can lead your patients to confusion, or they might find the wrong information about you. This can also help you stand out when potential patients are looking for their medical needs.
You should have a review marketing strategy where your patients can review your services. Positive reviews can lead to more patients. If potential clients are looking for experts like you, they can see from your previous clients’ reviews that you do a good job and is trustworthy. Especially for your social media platform, where people often focus more on reading reviews about you.
Of course, you should post about what services you can offer, endorse yourself, or advertise your works. For example, if you’re a cosmetic surgeon, you can post before and after pictures of your clients, but post only when given consent. You can also enlighten them with blog posts or educational videos of what you do or what your expertise is about and what you can do to help your patients.
- Multilingual Approach
Only a few have tried making this approach in advertising; you can try and adopt a multilingual approach. Where you can connect with your audience in the language they are comfortable with. Especially for deaf and mute patients, you can add at the bottom of your vlogs a person performing a hand sign to explain what is being discussed.